Sonny Hovsepian
Director, Truespeak · Sydney AU
Your trusted AI operations partner. He builds lean, efficient systems that recover both time and money. Before Truespeak, Sonny generated $25M+ incremental revenue for Samsung, Optus and Nikon across various digital sales and marketing roles.
Operating principles
Sharp, practical, managed.
Measure twice, cut once
Planning ops improvements that address the bottlenecks is important. Planning them correctly, is even more important.
Speed and urgency
Sonny doesn't believe in long drawn out builds. We plan, we build, we test, quickly. Every day that passes is time and money going out the door.
Humans stay in control
Risky messages and client-sensitive calls get review gates. Autonomy is not recklessness.
Managed after launch
Watchers, reports, fixes and iteration keep the system earning its keep long after the code ships.