Rex vs Agentbox for Australian Agencies (2026)

Choose Rex if open integration access and its published AI direction match your agency's priorities. Choose Reapit Sales if duplicate control, Premium's response and proposal tools, and the wider Reapit suite matter more. Neither has a published price to settle the comparison. I'd compare the actual work each can handle, then request written quotes against the same requirements. Start with what real estate agents should automate first before deciding a CRM move is necessary.

I checked each vendor's official pages on 28 October 2026.

Rex or Agentbox: Which Suits Which Kind of Agency?

Rex makes the clearer published case for agencies wanting to build custom connections. Reapit Sales makes a different case through duplicate control, plan-specific automation and its broader product range. Those are buying criteria, not evidence of a universal winner.

Rex says it has friendly, local support teams across Australia and the UK, and its contact page lists offices in Brisbane and Perth but no support hours. Reapit Sales publishes a Kent Street, Sydney office and support from 8am to 6pm AEST, Monday to Friday, closed on NSW public holidays.

For a small agency, I'd start with the work a salesperson repeats every day. For a multi-office business, I'd also ask each vendor to demonstrate reporting and access requirements across offices. The broader Australian real estate CRM comparison can help if your shortlist is still open.

What Happened to Agentbox, and Is It Now Reapit Sales?

Yes. The official Agentbox homepage now calls the product “Reapit Sales (formerly Agentbox)”. The same page says Agentbox Websites is now Reapit Websites and ProposalPoint is now Agentbox Digital, as at October 2026.

The name change matters when searching for plans, support and integrations. Use both Agentbox and Reapit Sales, then confirm the product and plan in the quote. Reapit's wider range includes property management, Lettings and Websites; don't assume a Sales subscription includes those products.

What Do Rex and Agentbox Cost, and Why Are Prices Unpublished?

There is no verified public subscription figure for either product as at 28 October 2026. Rex asks for a tailored pricing enquiry based on agency size, structure and growth goals. Reapit Sales directs buyers to an expert or demo. Both vendors run pricing through a conversation: Rex through a discovery call, Reapit Sales through an expert or a demo.

Rex lists Starter, Professional and Enterprise. Reapit Sales lists Accelerate for 1-10 users, plus Premium and Enterprise for 1-unlimited users. Both list add-ons without prices. A small agency still needs a quote; an unpublished price cannot support an affordability ranking.

I'd ask both vendors to quote the same user count, required features, migration and training. Get currency, GST, billing frequency, contract term and cancellation conditions in writing. Ask which messaging, imports and support items sit outside the subscription. Compare the full scope before comparing totals.

How Do AI, Automation and Integrations Compare?

Rex: Open Connections, with Some AI Still on the Roadmap

Rex's integration page explicitly offers an open API and names Zapier and Xero. That gives a custom automation discussion a published starting point. It doesn't establish that every field or action your workflow needs is accessible.

The pricing page lists Rex AI under Professional. Its AI page describes AI Assist as a conversational agent connected to CRM data and AI Prospecting as reading CRM signals. AI Nurture, AI Manage and AI Automations are still marked as coming late 2026, as at October 2026. I'd ask for a live demonstration of anything essential to the purchase.

Reapit Sales: Packaged Automation and an Integrator Application

The Reapit Sales plan page puts automated responses to engaged buyers and tenants, customisation per listing, and proposals created from appraisals on Premium. Its AI page also describes enquiry classification and tailored property descriptions, but doesn't specify plan inclusion or extra charges.

Third parties must complete Reapit's integrator application process. Its integration directory lists partners including Birdeye and Propic. I'd confirm approval and the required connection before commissioning a build. The published material does not establish an open API or a Zapier connection for Reapit Sales.

What Does Switching Between Rex and Agentbox Involve?

Rex says its team manages data transfer and validation, with structured onboarding and hands-on training. Data Imports, including REAXML, RENZ and custom migrations, appear as an add-on. Reapit Sales lists in-house training and support, plus XML and additional training options as add-ons. Neither publishes migration costs in the checked material.

I'd make the migration walkthrough part of the buying decision:

1. Ask the outgoing vendor what can be exported, in which formats, and at what cost.
2. Give the incoming vendor representative contacts, notes, appraisals, listings and documents to assess.
3. Agree how duplicates, ownership, history and missing fields will be handled.
4. Request a sample migration and have the people using the records check the result.
5. Confirm training, support, cutover responsibilities and a plan for records entered during the move.

Those are checks I'd request, not promises either vendor makes. Don't assume an XML add-on covers every record or that a subscription includes the entire migration.

What Should an Agency Automate Around Whichever CRM It Keeps?

I'd start with an enquiry waiting for a reply, an appraisal needing its next contact, or an old lead with a reason to reconnect. Define the trigger, useful context, next action and approval point before choosing the connection. My appraisal follow-up guide works through that particular job.

• Enquiry follow-up: prepare a reply using the property and enquiry context, with uncertain details held for review.
• Appraisal follow-up: prepare the next message for the agent to check.
• Database reactivation: rank contacts with a reason to call and draft an opening message.
• CRM upkeep: record the outcome so the next action uses the latest information.

For an Australian agency that wants follow-up, appraisal and database-reactivation automation designed, built and run around the CRM it already uses, with a person approving anything sensitive, Truespeak is built for exactly that.

I'm Sydney-based, and clients work directly with me. Truespeak's Agent Helper scored 2,883 contacts for Richardson & Wrench Campbelltown and produced ranked call cards with a reason to call and an opening line. How far a similar build can go with Rex or Reapit Sales depends on the connection each one allows.

Through its CRM automation work, Truespeak designs, builds and runs the workflows, then keeps monitoring them, fixing failures and reviewing exceptions. A person approves anything sensitive; where a CRM has no usable connection, that step stays manual. To discuss your current setup with a Sydney AI automation agency, start with a discovery call.